Photography

Guaraná Product Redesign

The Project:

For the past couple of weeks, I have been working on redesigning a product that I felt was lacking an aesthetic appeal, as recognized as it is in the Brazilian community. I wanted to redesign the label for Guaraná Antarctica to have a simpler and cleaner feel. My target audience is the higher class Brazilian population.

I chose this as my target audience because in my experience with Brazilians if the soda is classier-looking and not in a plastic bottle, the general population won’t  spend money on it. However, it will be perfect for weddings and parties and the everyday lifestyle of the upper-class members of society.

I chose to do this redesign because while I was in Brazil, this is the soda most often bought and consumed, even more than Coca-Cola. While it is immensely popular, every time I saw that label I imagined a way for it to look better. I’m just really not a fan of the green or the gradient it has on it.

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Inspiration:

I was able to find some great ideas on Pinterest for what I wanted to base my redesign on. I wanted to especially redesign the way the fruit was presented and have it look less like a red cherry and more like the actual guaraná fruit, but keep it incredibly simple.

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I modeled my feel off these two examples and did some experimenting with a vector berry. The fruit looks remarkably like an eyeball, so it was a struggle to make it actually look like fruit.

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The Work:

I started off with looking for the right font to use. Of these, I chose to use Futura Meduim, the third from the bottom.

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I started by pulling the colors from the original logo and label. I decided to keep the red but change the green. I made the background yellow initially to complement the red.

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I love how the fruit and text make a pyramid shape that grabs your attention, although I wasn’t so much a fan of the yellow, especially since the soda is similar in color to ginger ale.

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Since I don’t actually have Guaraná on hand, as it’s being held at customs and unavailable for purchase, I pulled the nutrition facts, ingredients, and other info from screen shots of labels online. I created a barcode image and used the trace option on Illustrator to vectorize it. After some peer feedback, I messed around with the label to make it more fun and thickened the font, but it basically stayed the same.

 

I messed around with a few different colors and decided to use the light blue. It works well with the red and stands out.

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I printed a practice version and found that the sides overlapped too much, leaving the logo off-center. I also ended up changing the glass bottle I wanted to use, so I reformatted the label to fit on a Jones bottle.

I also enjoyed coming up with creative ways to showcase the barcode and after checking that it does indeed scan, went with this idea.

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In the end, these are my colors.

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Final:

I made the necessary changes, printed out a practice version, and loved it. I also created an image for the cap, to tie it all together.

These were printed on sticker paper and then added to Jones glass soda bottles.

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I love how the label turned out on the bottle!

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While I wish I had a side by side comparison right now, as soon as Guaraná is released from border control, I’ll post a comparison here!

Jacqueline and Cesar Wedding Infographic

Inspiration

My older sister, Jacqueline, is getting married in the next few months. To help her out, I made her invitations and wanted to put together a little bit about the history of her and Cesar to help out extended family members and acquaintances.

In this project, I was able to gather information about them both and make it into a cute chart to easily display information. I also created a hashtag for her wedding and individual shareable images to more easily share on social media.

Process

I started with a word list and listed the interesting things that could apply to her wedding. It will be in Texas on a far, so I tried to add a little bit of a country feel to it. Her colors are blue and yellow, so everything is based off that. I then called her to gather fun little facts about the two of them, such as how long they have known each other and what their favorite things to do together are.

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As I laid out the information I wanted to use, I began to create a rough outline, above, and brainstorm what color scheme I would use and how my header and footer would look. I then took my sketches to Illustrator and began building it out.

Color Scheme

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The two fonts I chose to use are Avenir Light and Jasmine Bold. These are the fonts used on her invitation so it was important to me to be consistent. They complement each other with the script and sans serif and I love how they look together!

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I started building everything out in a square format and then moved everything to the full-size chart after.

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After some peer critique, I switched things up a bit in the footer and with the wedding party info. I then began organizing content onto the full graph and picking and choosing what information is most important to me.

Here are a few of my favorite graphics.

I chose to place everything on a cream background to complement the hints of yellow and make the blue pop.

Before and After

I made quite a few edits and changes that made the graphic more cohesive as the week progressed. Here is just one example.

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Stylized Chart

In order to stylistically present information, I got a great idea for a friend to present it in the shape of a wedding cake. I chose to show the amount of time my sister and her fiance have know each other, divided into just friends, dating, and engaged.

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Final

Here is what my final infographic looks like after refining and taking in feedback!

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The yellow adds flow to the graphic and the information presented is important for both sides of the family to know. When put in a cute format like this, I’m confident people will stop to read it.

NT 7

This is it! I have learned so much in the weeks that I have been studying the 4 Gospels. While the class may be coming to an end, I know I have so much more to learn from the scriptures and I’m excited to be able to continue learning and maturing and coming closer to Christ as I continue to study diligently.

This week we studied Matthew 28; Mark 16; Luke 24; John 20-21. A few of the sections that stuck out to me are listed below.

  1. Pilate was given multiple warnings and chances to choose the right. We are never given only one warning. Luke 23
  2. Jesus had an immense love and respect for women. John 20:16
  3. Repetition of 3x asking and repeating to feed His lambs showed how important it is to Jesus that we sacrifice for others. John 21:15

This week I was able to focus on obedience, like when Peter was asked to feed His sheep. He is asked to do this three separate times, so it has to be important. Unfortunately, the disciples didn’t catch on to that importance and returned to fishing once Christ was gone. Christ of course does not want them to do this but to share His gospel with everyone. We too can be like Peter, we know we are supposed to do something and we fall back and start doing the thing we are comfortable doing. We have to get out of our comfort zones and do what Christ would have us do.

Throughout all of the New Testament, we can see examples of the love Jesus has for women. My favorite is here where he would have preferred the women sit and listen to His teaching than clean. This certainly was far from the normal at the time and helps me to set my priorities not to how society would like me to look or appear, but to how Christ would like me to be.

This is a good perspective to look at. I’m sure quite a bit of it comes from cultural differences and personal differences between the apostles. I have commandments that I am more willing to accept and then others where I need a little more prayer and to change my perspective in order to accept. Each person has a weakness.