I recently re-did my logo and revisited my ideas to create another, more creative logo. The one I have been using is simple with two M’s, see below. I have loved using it but need to incorporate “McKenzie Marie Design” into it and have one that might be a little more fun to look at.
To vamp up this logo, I debated changing the colors but I really like how the orange and gray go together so left it be. Pictured above is the logo without changes. My next objective was to add “McKenzie Marie Design” to it. I messed around with the placement of text next to, below, and across the logo. I also experimented with different fonts before settling on Gotham Light. It’s such a clean font that looks good with everything and matches the simple style I want to convey. I like the depth of this logo with the M’s being different opacities but still being clean and lined up.
I still wasn’t happy with the placement of the text at this point but knew I found the font. As I experimented, I was able to find a positioning that I love! I stuck with the orange and gray because orange is my favorite color to pair with neutrals. It pops and gives my logo a crisp look.
For my second logo idea, new to this project, I started off with sketches.
I’m not the cleanest when it comes to drawing, but I can see my idea in my mind and can execute it on the computer. I experimented with adding external elements, such as boxes or circles. While doing that, I came up with my favorite design, which turns my m’s into a flower.
I loved how it looked on the page, so I traced it in Illustrator and tweaked it a bit but left it very close to the drawing I did. I love tulips and landscape photography, so the flower fits with my interests. I also placed text below the design but chose Avenir for this font.
I left this one without color and think it would look great as a watermark on my photography. It’s simple and stands out, and even if you don’t notice that the two m’s make the stem, it’s pretty to look at.
I also experimented with different versions of this logo so that the two m’s wouldn’t extend so far because it takes up a ton of space and I want it to be more compact.
I cut out one of the M’s to shorten the logo. It’s my handwriting, so it is unique to me. The text fits perfectly in the white space and bolded my name so it would stand out. I love the stacked look and think it fills in the underneath perfectly.