Weekly Summary

This week didn’t feel as involved as previous weeks. The project was fun to do, and it’s all good information to have, it’s just not as exciting. This week helped to show me the importance of analyzing data after it has been gathered and using it to improve my site. Google Analytics has become much easier to use and understand, which is so needed to optimize my site.

Everything has really come together to show how to improve and it’s great to be so close to a cohesive product.

Weekly Reflection

The social media section has been the easiest for me to understand since I work with social media every day. I have loved the different views that add to what I already know because I am not an expert by any means. The articles were great and provided insight for every type of business model.

The social plan of a company is so important because the feel of your ad will be the feeling others associate with your product. You want to make a good impression! Going over the importance of SEO gave me a lot of information that I didn’t know, but mostly the why instead of the how. Loved it!

Weekly Reflection

I found SEO to be interesting. I never knew that linking your page to other important pages would help drive traffic to it, but after the explanation in the video, it makes a lot of sense. I work with a little bit of SEO at my job, but it’s more of gathering information for potential clients to see how their website is set up. So we check if they have descriptions or if they have titles and headings, then we record all of it and add in what is missing. I liked that I was able to see a different level of it here and actually find out why and how those things are important. I also learned that I definitely need to get started on linkbacks, because I do see how those could help my site gain traction. Overall, this week was enjoyable, even though the discussion boards all had the same idea, so it was harder to have a variation on it.