I have dabbled in learning keywords and comparing which words work best for my campaign. I think it’s interesting how by adding on keywords Google can determine the reach and cost of your ad. It makes it so simple for me! Learning how to work around AdWords has been a process to learn with all the different steps, but once I got through it a few times I was able to understand how one thing affects the other and how they all correlate.
I’ve loved it so far and am working on product photography for the website. It’s been a fun process so far!